Web stores that sell and grow
Our approach and methods of web commerce design aim to maximize the efficiency of e-commerce solutions and increase customer engagement
The user’s purchase decision depends on a number of factors. We recognize them and incorporate them into a solution, thus increasing the conversion rate and the efficiency of the web store.
Basic web shop features
Along with the standard web site design features, the internet store has its own specific elements
Dynamic shopping cart
A virtual shopping cart that is dynamically filled out as buyer adds new products
Categorization and filtering of products
Products organized in categories with the ability to filter according to certain parameters such as price, color, size, etc.
The product pages contain customized details such as descriptions, images, galleries, specifications, videos.
Related or Similar Products
While the buyer is on the product page, similar products or products are in some way suggested
Delivery options and payments
The ability to choose between multiple payment and delivery modes provides the customer with flexibility and security
Introducing Separated Products on Other Web Site Retailers in the form of discounts, special offers, popular products, and the like
How do we increase customer engagement?
Whether it’s a web shop, booking a boat or renting a boat, we ensure that your ecommerce solution contains the following important elements:
Recognition of your brand
In order for the buyer to get the impression of a safe place to buy, it is important to be consistent with the graphic and communication guidelines of your site.
Clearly set goals on each page
Visitors to your site just do not reach the front page, so each page should contain elements that the customer will point to the next step and cite the action.
Powerful, noticeable calls to action
Call-to-action actions such as “Order Now!”, “Contact Us”, “Make Payment” must be clearly visible and consistent on each page where there is a key action
A neat architecture of information
The goal is to make an understandable information layout and to allow easy access to the user on the page so that user experience is smooth and without hesitation.
Ease of buying process
As soon as a customer chooses to purchase or reserve the process of ordering, paying, shipping, and other purchasing steps, it should be easy. We must not discourage a customer from complicated or unclear order processing.
Control over site’s content
Information such as product descriptions, pricing, availability, and the like must always be up to date and credible. That is why the site administrator at any time should have complete control over editing such content.